Happy Sunday, and welcome to Benzinga’s financial advisor newsletter.

Today we're discussing the role of cryptocurrency in the C-suite. Nearly all CFOs (99%), expect to see crypto playing a role in their business, with Millennials and Gen Z already comfortable with digital assets and making it part of their lives.

Plus, a look back at the last week of market activity.

Table of Contents

• Industry Chatter

• Weekly Market Recap

• The Week Ahead

INDUSTRY CHATTER

Crypto In The C-suite? Why CFOs Are Finally Paying Attention

A recent survey of North American CFOs shows a notable shift in attitude when it comes to cryptocurrency, with 99% of CFOs now seeing it playing a role in their business. No, that’s not a typo, as massive adoption continues to take place.

The near-term outlook is changing too. According to a Deloitte survey, nearly a quarter (23%) of CFOs expect their treasury departments to use crypto for payments or investments within the next two years. Among the biggest companies — those with $10B+ in revenue — that number jumps to almost 40%.

This doesn’t mean everyone’s jumping into Bitcoin. In fact, price volatility remains the top concern for executives, followed closely by accounting complexity and regulatory uncertainty. Still, there’s growing interest in crypto.

So what does this mean for advisors? It’s a great reminder that crypto is moving beyond speculative investing and into a more stable environment with institutions and major companies diving in, which should lessen volatility as more business and people adopt it.

There’s also a generational layer. Millennials and Gen Z are already comfortable with digital assets. If they see large, established companies legitimizing crypto — especially in everyday business use — that would shift their mindset even faster to making it more part of their lives.

This shift isn’t happening overnight. But it is happening. And it’s no longer just a tech trend, it’s creeping into boardrooms, treasury departments, and enterprise balance sheets.

WEEKLY MARKET RECAP

Apple Notches Best Week In Years, Trump Shakes Fed Leadership

After last week's declines, triggered by a weaker-than-expected jobs report and a June inflation uptick, Wall Street rebounded with strong gains as earnings momentum remained robust.

Palantir Technologies Inc. (PLTR) delivered better-than-expected Q2 results, sparking a 20% weekly rally – the best performance in the S&P 500 – that pushed its market capitalization above $500 billion.

Apple Inc. (AAPL) announced an additional $100 billion in U.S. manufacturing investments, on top of the $500 billion pledged earlier this year. The move secured an exemption from Trump's tariffs and is expected to boost iPhone sales. Apple shares surged over 12% for the week, marking their strongest performance since 2020.

While tech stocks soared, pharmaceuticals struggled. Despite strong quarterly earnings, Eli Lilly & Co. (LLY) plunged 14% on Thursday — its worst single-day drop since August 2000 — after trial data for its weight-loss pill orforglipron fell short of expectations.

On the tariff front, President Donald Trump doubled duties on Indian imports to 50%, targeting New Delhi's purchase and resale of Russian crude.

He also confirmed a 39% tariff on Swiss imports and imposed new duties on one-kilogram gold bars, a move that could pressure Swiss gold refineries and disrupt the gold futures market.

Trump nominated Stephen Miran, current chair of the Council of Economic Advisers, to fill the Federal Reserve Board seat vacated by Adriana Kugler. Miran, whose term runs until January 2026, has argued that tariffs won't fuel inflation, a stance aligned with Trump's push for lower interest rates.

Markets see him as a likely ally to the president in future monetary policy decisions.

Trump's economic team is also reportedly considering current Fed Governor Christopher Waller as Jerome Powell's successor when Powell's term ends next year.

Waller notably dissented in July's Fed meeting, voting for a rate cut while Powell and most policymakers favored holding rates steady.

THE WEEK AHEAD

Deere & Company, Applied Materials, Sea Limited and CoreWeave report earnings, CPI and PPI, and more

Economic Data

• Monday: 3-month and 6-month auction

• Tuesday: Consumer price index and Core CPI

• Wednesday: Crude oil inventories, MBA Purchase Index

• Thursday: Initial jobless claims and Core PPI

• Friday: Retail sales and Empire State Manufacturing Survey

Earnings

• Monday: Barrick Mining (B), Monday (MNDY)

• Tuesday: Sea Limited (SE), CoreWeave (CRWV)

• Wednesday: Cisco (CSCO), Coherent (COHR)

• Thursday: Applied Materials (AMAT), Deere & Company (DE)

• Friday: Flowers Foods (FLO), Kandi Technologies (KNDI)

Click here for the full calendar of economic data and earnings reports.

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